A Recap of Tax Day Sale 2023 and What to Expect in 2024

Welcome to the whirlwind of Tax Day in the U.S., a pivotal moment for both diligent filers and savvy shoppers alike. 

Retailers roll out the red carpet with enticing sales and giveaways, transforming stress into excitement. This tradition turns April into a shopping spree paradise. 

Dive into our guide on the Tax Day Sale, and let’s uncover the best deals together!

Unpacking Tax Day Bargains

Every April, Tax Day sales sweep across the nation, offering a silver lining to the tax-filing season. These promotions are a hit because they provide a fun, budget-friendly escape from the paperwork. Retailers and restaurants join the festivities, dishing out discounts and freebies that are too good to miss.

Types of Deals on Offer

  • Discounts Galore: From fashion to tech, expect price slashes that make splurging guilt-free.
  • Freebies to Smile About: Free coffee or donuts? Yes, please! Businesses often give away small treats to lighten the mood.
  • BOGO Bonanzas: Buy one, get one deals make this period ideal for group outings or stocking up on favorites.

And to further hype you up, the next part will show you the best Tax Day sales from the last year.

The Hottest Deals From Tax Day 2023

BJ’s Restaurant & Brewhouse

Diners were in for a treat with BJ’s Restaurant & Brewhouse offering a generous $10 discount on any purchase over $40. This deal was available for both take-out and delivery orders, making it a perfect excuse to skip cooking. 

All you needed was the promo code, and a feast was just an order away. It was an ideal opportunity for families and friends to enjoy a meal together without breaking the bank.

Boston Market

Boston Market made Tax Day a little tastier by serving up a hearty half-chicken meal. This deal included two sides, cornbread, a fountain drink, and a cookie, all for just $10.40. No coupons were necessary to snag this deal, making it a straightforward choice for a fulfilling meal. It was a delicious way to celebrate the end of tax season, offering comfort food at a comforting price.

The Cheesecake Factory

The Cheesecake Factory sweetened the deal with $10.40 off any takeout order of $50 or more. This promotion ran from Monday to Friday, giving patrons plenty of time to take advantage of the savings. 

Orders could be placed directly through their website or other delivery sites, using the promo code at checkout. It was a perfect excuse to indulge in their wide array of cheesecakes and extensive menu.

Great American Cookies

Continuing its tradition, Great American Cookies delighted customers with a buy one, get one free offer on Chocolate Chip Cookie Cake Slices. This deal was exclusively available in-store, encouraging shoppers to drop by and double their sweetness. It was a simple yet satisfying way to treat yourself and a friend to a delicious snack without the extra cost.


Hooters celebrated Tax Day with a variety of promotions, including meal deals and discounts on select beverages. Customers could choose from several $10.40 meal deals, such as boneless wings with fries, tenders with fries, or bone-in wings with fries.

Additionally, the restaurant offered discounts on Blue Moon draft pints and Long Island iced teas, making it a go-to spot for both food and drink specials.

Bertucci’s, Bravo! Italian Kitchen, Brio Italian Grille, and Buca di Beppo

These four Italian favorites teamed up to offer an 18% discount on final checks for both dine-in and to-go orders. They offered sweet promo codes that unlocked the savings, allowing guests to enjoy a wide range of Italian dishes at a reduced price. 

Whether you were in the mood for pizza, pasta, or something else, this deal made it more affordable to dine out.

Krispy Kreme

Krispy Kreme made Tax Day a bit sweeter by letting customers buy a dozen assorted or glazed donuts at the regular price and get a second dozen for just the sales tax. This offer applied to in-store purchases and online orders with a special code, making it a great deal for donut lovers. 

It was an opportunity to share or simply indulge in a double dose of their famous glazed goodness.

Perdue Farms

Perdue Farms offered a meaty deal with 18% off all purchases on their website using the given promo codes. 

This promotion was perfect for stocking up on high-quality meats for the grill or freezer. From chicken to beef, shoppers could enjoy significant savings on a variety of products, making meal planning both easier and more affordable.

Potbelly Sandwich Shop

Potbelly Sandwich Shop got in on the Tax Day fun with a buy one, get one free deal on original sandwiches. This offer was available online and through their app, using the given promo code at checkout. It was a fantastic way to enjoy a delicious sandwich while saving money, whether you were sharing with a friend or saving one for later.

Sonny’s BBQ

Sonny’s BBQ offered a mouthwatering “irresistible ribs special” at half price, including St. Louis Rib plates with sides and bread. 

This deal was a nod to their playful take on IRS and provided a perfect excuse to indulge in some of the best ribs around without splurging. It was a flavorful way to end Tax Day on a high note, satisfying BBQ lovers with a deal as irresistible as their ribs.

Gazing into the Crystal Ball for Tax Day 2024 Expectations

Reflecting on 2023’s Highlights

Last year’s Tax Day sales showcased a vibrant mix of discounts and freebies, spanning a wide array of sectors from dining to online retail. Brands like Krispy Kreme and The Cheesecake Factory led the charge, offering sweet deals that delighted consumers. 

This variety catered to diverse tastes while also highlighting the growing trend of businesses leveraging Tax Day to boost customer engagement.

Anticipating 2024 Trends

Looking ahead, we foresee an even greater shift towards online promotions. Expect to see:

  • More brands jumping on the digital deals bandwagon.
  • Enhanced discounts, especially in e-commerce.
  • A surge in personalized offers, thanks to advanced data analytics.

The Digital Engagement Era

As we move forward, digital engagement will become the battleground for customer attention. Brands will likely invest more in personalized marketing strategies, ensuring that offers not only reach a wider audience but also resonate on a personal level. 

This approach will not only enhance customer experience but also drive sales, setting the stage for an exciting Tax Day 2024.

Tax Day sales bring a win-win for shoppers and sellers, turning tax season blues into hues of joy and profit. 

As we gear up for Tax Day 2024, staying ahead with the latest deals can make all the difference. Plan your shopping spree wisely to snag the best bargains. 

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